It was a technical feat that made history, surprised the audience, and brought dead rappers back to life. At the Coachella Festival in California in April 2012 Tupac Shakur I went on stage with Snoop Dogg and Dr. Dre. He has been dead for 16 years and was killed in a drive-by shooting in Las Vegas.
Since humans first enjoyed the sound of music, technological advances have succeeded in making musical expression immortal. Throughout history, innovators have endeavored to create unique, accessible and eternal performance.
As engineering knowledge develops Musical instrument design has advanced..Many classical composers were introduced Pioneering instrumentation Expand your listening experience by adding depth and color to your score.
correct System for notation It provides an immortal essence to music through mature and printed manuscripts. Edouard-Leon Scott De Martinville in 1853 Phonoautograph Pioneer Audio recording technique..
In 1912, WC Handy composed Memphis blues, A song that swept America and influenced the development of popular music. Published on paper, it was very popular in dancehall and soon all American bands were asked to play it. This public demand is Fledgling recording industryProspered immediately.
Technology = creativity
A breakthrough in the quality of music capture Hi-fi and stereo Introduced by Yamaha. People who have artistically embraced technology have been able to bring a realistic performance experience to the masses’ homes. One of the biggest bands of the 1970s and 1980s, Swedish supergroup ABBAAdopted the pioneering recording technology of this technology, which is still used as standard today.
Behind this technology was the creative genius who produced the millions of record sales and performances that have dominated since the 1970s. After the apparent end of the group, Benny and Bjorn composed musicals and expanded into the theatrical genre. With an interest in emerging technologies, this sowed the seeds to regain and reinvent the Ava machine 40 years later.
In May 2022, when Ava returned to the live stage for the first time in 40 years, she saw the latest technological advances in music immortality. However, this time it will return as a humanoid. This is the original global phenomenon digital hologram “twin”.
George Lucas Industrial Light and Magic Have Created holographic look-alike Interact with live bands at a specially designed private theater in eastern London. Benny, Björn, Frida and Agnetha provide pre-recorded vocals and motion-captured movements, reproduced by digital avatars.
Doppelganger, younger in appearance and around the peak of fame, raises an interesting conundrum about Abba’s human death to the new immortality in the Metaverse.
ABBA’s music is definitely timeless. A simple song with an incredibly complex structure will appeal to millions of people. “Abbatars” is a reinvention for a new audience, but will new creators pull the strings and continue beyond their original life?
In addition to ABBA and Tupac, there are examples where “digital twins” have been identified as an important money-making strategy.Digital band Gorillaz 2006 Grammy Awards Performance Perfectly blended with Madonna.And Richard Burton’s hologram execution On a global tour of World war In another 2006 performance.
3D avatar customization has become a unique way for artists to create virtual brands on multiple digital platforms. They can effectively connect with their fans, increase their loyalty and engagement, and allow them to interact, express themselves and experience new things.
This has been made possible by creating holograms using AI software, as demonstrated by researchers at the Massachusetts Institute of Technology (MIT). In an experiment It created a hologram pretty quickly.
Ziva Dynamics A pioneer in simulation and real-time character creation, it uses artificial AI-powered avatars to create autonomous and complex movement simulations based on real-world muscle, fat, soft tissue, and skin contact.
In April 2021 27 Club Lost TapeGoogle Magenta AI It was also used to compose songs in the style of musicians famous for their death at the age of 27, such as Jimi Hendrix, Jim Morrison and Amy Winehouse.
These technologies have the potential to create realistic compositing and AI holographic representations of distant artists, enabling them to continue to create, influence and perform for future audiences.
Confuse the music business
Whereas live tours are time consuming and expensive for new artists, the low cost Metaverse “Tour” may be a new way for music lovers to watch live performances.Virtual performance by Justin Bieber, DeadMau5 When Weekend It has already become popular recently.
In this emerging division of the music industry, record labels and marketing companies can be replaced as follows: Decentralized autonomous organization (DAO). DAO is an online organization that operates like a co-operative and makes all decisions jointly.
DAO is already Confuse the music business – With NFT (Non-Fungible Token), a way to transfer property between people online. October 2021, PleasrDAO – Decentralized finance (DeFi) Reader, Early NFT Collector, Digital Artist-Paid US $ 4 Million (£ 3 Million) Once Upon A Time In Shaolin An album by Wu-Tang Clan, a legend of New York hip-hop.
Although the album was released prior to the rise of NFTs, PleasrDAO currently owns the rights and imposes strict restrictions on reproduction, distribution, or publication. Music-focused DAOs like Pleasr get a ton of concert tickets, fund and organize events, manage fan-owned record labels and marketing agencies, and manage first-edition LPs, artwork. Secure investable products such as musical instruments. This has the potential to benefit fans, new music genres and artists alike.
This creates a new decentralized route to the market for artists without the interests of companies or individual producers, creating a fairer landscape for the future. Digital avatars are likely to be at the heart of this new pioneer, so it’s tempting to see how digital avatars will evolve in the coming months and years, and whether they’re good enough for music viewers. It is a target.
Theo Tzanidis, Senior Lecturer of Digital Marketing, West Scotland University, Stephen Langston, Performance Program Leader, West Scotland University.